Paridhi is a Management Supervisor and drives the Ogilvy Content cell during the day. She has spearheaded communication and content plans across brands like Tata Sky, Parle-G, Changi Airport Singapore, LG, and Apollo Munich to name a few. With over 10 years of experience in the digital marketing realm, she has had the opportunity to work on global brands, their websites, search engine marketing plans and content creation. Her role has always involved of building communication strategies across all digital platforms for brands. Additionally, she is also the Founder of Dance Music Affair, for which she liaisons with artists, labels and PR agencies across the globe to create content, cover events, and facilitate interviews for her E-magazine.