Creative Director - Brand Strategy
Lucille is currently working with The Glitch as a Creative Director - Brand Strategy combining her 12 years of experience in the dynamic digispace with her passion for storytelling. She infuses her present position with the right amount of Vitamin D(igital) to revitalize the Lifebuoy Brand across markets like India, Vietnam, Indonesia, Singapore, Middle East, Africa, and Egypt. Previously she worked with Digital L&K Saatchi & Saatchi and Wavemaker Digital creating award winning strategies like the Idea Honey Bunny Tune and bringing the Parle G girl back to connect with the younger audiences. Lucille is also a guest lecturer at MET Mass Media and XIC, where she teaches and conducts interactive workshops on copywriting in advertising.