Lucille Pereira Creative Director - Brand Strategy
Lucille is currently working with The Glitch as a Creative Director - Brand Strategy, combining her 14 years of experience in the dynamic digispace with her passion for storytelling.
She infuses her present position with the right amount of Vitamin D(igital) to brands like Lakme, Comfort, Lenovo, Simple, Dove, Wheel & the Bill & Melinda Gates Foundation (BMGF).
During her previous stint as Creative Director (Digital) at Lowe Lintsas, her core duties included revitalizing the Lifebuoy Brand across markets like India, Vietnam, Indonesia, Singapore, Middle East, Africa, and Egypt. Previously, she worked with Digital L&K Saatchi & Saatchi and Wavemaker Digital (Group M) and created award winning strategies to make the Idea Honey Bunny Tune a viral sensation; forging a stronger connect with iconic Parle-G girl and the younger audiences (millennials) and closed the digital divide between the haves & have-nots with Tata Capital’s Half Stories. Lucille is also a guest lecturer at MET Mass Media, DMTI & XIC, where she teaches and conducts interactive workshops on copywriting in advertising.