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A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES:

Introduction to SEO
Search Engine Basic & Market Data
SEO Objectives
Review Sample Website
Discussion on the observations
Based on the Topics Domain will be booked
Website Audit Basics
Important Factors to be consider for Audit
Setup Domain & Hosting
Install WordPress
Set up website with minimum features
Important Plugins
Importance of Google Analytics
Importance of Google Webmasters
Setup of Google Analytics & Webmasters
Setting up analytics on other Search Engine – Bing
Content Preparation – Imp Aspects
Keyword Research
Google Trend Analysis
Competition Analysis – for Own Website
Off-Page – Basic
Google Places
Directory submission
Tech Aspects
Optimization

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Program Structure

The entire program has been broken into 3 sessions of 8 hours each:

Module 1 :
Session One- Introduction to Search Engines

Introduction to Search Engines & SEO

Module 2 :
Session Two – On Page & Off Page Optimization

Site Architecture and Keyword Selection Content Design And Page Optimization Linking Strategies Technical Considerations Introduction To Content Management Systems How To Dissect A Website?

Module 3 :
Session Three – SEO Tools

Introduction to different tools such as SEOmoz, WebMaster, Traffic Estimators etc. Maximizing Conversions Monitoring Traffic & Reporting

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