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Certificate Program in Search Engine Optimisation

24-hour Practical Training

This 24-hour course helps you to upgrade your SEO skills in double quick time. And even though it’s a short course, it still features our cutting-edge content, world-class tutors and advanced delivery platforms. So you don’t miss out on the best.
100 % Placement Assistance

Our certificates and courses are designed to support personal innovation at every point in your career. Our dedicated placement team works continuously with you and our hiring firms to get in alignment with the right kind of organization, to ensure career growth.
Industry Leaders as Faculty

We work with senior digital marketing professionals to not only design the curriculum but to also deliver the same. Our curriculum is delivered by only digital industry experts who are not just experienced professional but the who’s–who of the industry.

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

LEARNING OUTCOMES:

Introduction to SEO
Search Engine Basic & Market Data
SEO Objectives
Review Sample Website
Discussion on the observations
Based on the Topics Domain will be booked
Website Audit Basics
Important Factors to be consider for Audit
Setup Domain & Hosting
Install WordPress
Set up website with minimum features
Important Plugins
Importance of Google Analytics
Importance of Google Webmasters
Setup of Google Analytics & Webmasters
Setting up analytics on other Search Engine – Bing
Content Preparation – Imp Aspects
Keyword Research
Google Trend Analysis
Competition Analysis – for Own Website
Off-Page – Basic
Google Places
Directory submission
Tech Aspects
Optimization

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Program Structure

The entire program has been broken into 3 sessions of 8 hours each:

Module 1 :
Session One- Introduction to Search Engines

Introduction to Search Engines & SEO

Module 2 :
Session Two – On Page & Off Page Optimization

Site Architecture and Keyword Selection Content Design And Page Optimization Linking Strategies Technical Considerations Introduction To Content Management Systems How To Dissect A Website?