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Industry Statistics


The evolution of the digital ecosystem has resulted in a phenomenal increase in the number of internet users worldwide from 483mn in 2018 to 4.54bn at present, which includes 566mn users from India alone. Big data is the wizard in marketing that has enabled the collection and distillation of humongous amount of data. The global accessibility to data is at our fingertips since the advent of smartphones and smarter technology. A report from Goldman Sachs says that the digital industry in India is going to be worth $160 billion by 2025, which is three times its current value

Here are some insights about the digital marketing industry that will shape 2020 and the future ahead.

  • Industry Statistics

    Transformation stops at nothing

    There’s an exponential digital transformation being observed, thanks to the multitasking millennials and Gen Z in action. -Forbes Technology Council

  • Industry Statistics

    Era of evolving consumers

    Every marketer is aiming at engaging with Gen Z, for those are the consumers that will determine the future. -Gopa Kumar: COO, Isobar, DAN Digital Report 2020

  • Industry Statistics

    The surge of local

    Vernacular and regional content will garner unprecedented popularity in the year 2020 with the penetration of apps such as TikTok, Helo, Sharechat. - Vikas Chawla: Brand Equity, December 2019

  • Industry Statistics

    The reign of videos

    30% of the digital consumers watch more than 7 videos in a week merely through Whatsapp. - DAN Digital Report 2020

  • Industry Statistics

    Keep an eye on AI

    Onward 2020, AI will be an integral part of all the marketing strategies. - Suresh Babu: Founder & CEO Web Marketing Academy

  • Industry Statistics

    The entrepreneurial vision

    A significant career shift will lead to a surge in the number of entrepreneurs, specifically in the digital space.

  • Industry Statistics

    Adapt to the future

    By 2022, about 54% of the employees across the world would need upskilling or reskilling to adapt to the changing landscape of digital market. Also, India will have created 2.7mn opportunities across sectors that would need digital expertise. - Business Insider

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What Will You Learn?


The Post Graduate Certified Digital Marketing Professional is a full-time, intensive digital marketing course with placement guarantee and overall career transformation. The curriculum is spread across four trimesters and is rooted in exhaustive research and experiential learning. Our PG in Digital Marketing Course is led by dignitaries of the digital marketing industry who add layers of experience to the knowledge they impart. And of course, with the added advantage of the DMI certification, the course will stand your career prospects in good stead. By the time it ends, you would have transformed into a refined version of yourself, ready to adapt to this dynamic industry.

So, look no further. Prepare to Engage. Embrace. Evolve.


  • Introduction to Marketing Management

    Learn Branding, Customer Centricity, the limits of Product-Centric Thinking and Go to Market Strategies.

  • Fundamentals of Traditional Media

    Learn the role and use of various media and Media Mix and Media landscape through case studies and projects.

  • Introduction to Digital Marketing

    Learn about core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.

  • Digital Technology

    Explore new communication tools like Big Data, Artificial Intelligence, Bots, Virtual Reality and their impact on digital marketing.

  • Online User Behavior

    Learn Online User Behaviour concepts to collect information about and analyse your business productivity.

  • Search Engine Marketing

    Learn Search Engine Marketing Fundamentals, Keyword Research, equip yourself to run an SEM campaign, and prepare for the Google Advertising Professional (GAP) examination.

  • Search Engine Optimization

    Learn how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

  • Social Media Marketing

    Understand the various Social Media Platforms and the finer nuances of Social Media Marketing.

  • Online Reputation Management & Online PR

    Learn effective brand strategies on Social Media and on Social Listening & Online Reputation Management.

  • Digital Content Writing

    Sharpen your content writing skills for the digital audience. Learn creating original content, repurposing content, content calendar creation, content batching and blogging brainstorm.

  • E-mail Marketing

    Learn to use appropriate behavioural targeting, integrating email with offline activities and assessing newsletter effectiveness.

  • Mobile Marketing

    This module is an introduction to this emerging channel, covering best practice, technical issues and insight into customer behaviour, all backed up by practical examples and the latest research.


  • Search Marketing - Advanced

    Learn Advanced Google Tools, Excel Techniques, Short Cuts, SEM Estimation, Planning, Strategy and case studies.

  • Social Media Marketing - Advanced

    Learn research and mapping, tools, tactics, targets and teams and developing an effective Social Media Strategy among others.

  • Digital Creative

    Learn holistic creative skills that will benefit your personal work and / or business online.

  • Digital Media Strategy

    Learn how the elements of a digital marketing strategy can bring customers to the business; understand the power of search engine optimization, paid search, social media, and online advertising.

  • Digital Data Analytics

    Learn introduction to digital data analytics, web and app analytics, data to decisions, E-Commerce Analysis, Real Time Reporting and Intelligence Reporting.

  • Social CRM

    Learn how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy.

  • Digital Ad Sales

    Learn digital media products, targeting, measuring digital media, the mechanics of digital media, digital media math, selling digital media, ad operations, supporting digital sales, and recent media trends and products.

  • Digital Media Planning & Buying

    Understand the burgeoning digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or ‘inventory’.

  • E-commerce

    Get an understanding of electronic commerce, introduction to electronic commerce and electronic business; evolution and trends in e-commerce; impacts of electronic commerce; market forces driving e-commerce.

  • Programmatic Buying

    Learn Programmatic buying, Key terms to communicate like a pro, Sales Organizations – Today and Tomorrow, Buyer Landscape – Today and Tomorrow.


  • Paid Internship


  • Paid Internship



The ADMC Expert Edge
The ADMC Expert Post Graduate Certified Digital Marketing Professional Course syllabus is validated by the industry & DMI Pro Certification is recognized by Global Industry Advisory Champions (GIAC). For DMI Pro Certification one needs to clear the Pearson Vue online examination and achieve a minimum of 60%.


ADMC is equipped with the resources and skillsets to mould students into digital marketing professionals. We train the students to become future-ready and ensure that they have a flourishing career with esteemed organisations or undertake entrepreneurial ventures. We encourage students to enrol for the “Career Transformation Program”, which is a full-time course designed to prepare the students to ace the digital marketing industry.

CTP trains you in:

Business Communication Business Etiquettes Personal Grooming and Body Language Presentation Skills Job Search Strategies Networking Off-Campus & On-Campus Recruitment Entrepreneurship

ADMC guarantees placement to all the students enrolling for the ADMC Expert Post Graduate Certified Digital Marketing program. The expected CTC will vary with respect to work experience, academic background, and other factors pertaining to the industry. A minimum CTC of INR 3 lakhs is guaranteed to every student with a score above 70% in each module and an attendance above 80% during the tenure of the ADMC Expert Post Graduate Certified Digital Marketing Program. Meet Our Placement Partners:

  • Group m
  • Hotstar
  • Ogilvy
  • WAT Consult
  • Dentsu AEGIS Network
  • Johnson And Johnson
  • LIQVD Asia
  • iProspect
  • Interactive Aveneus
  • Foxy Moron
  • Germin 8 Social Intelligence
  • Goldmine Advertising
  • Komli
  • Evolution co
  • Every Media
  • Blogadda.com Who Are You Reading Today?
  • The Small Big Idea
Before You Apply


  • Who should apply?

  • Eligibility

  • How to apply?

  • Educational loan

  • Campus Life & Life in Mumbai

  • Who should apply?

    Fresh Graduates & Job Seekers – to garner knowledge, be certified, and have a fulfilling career in digital marketing industry

    Marketing Professionals – to upgrade their digital marketing skills and channelize the same to evolve professionally

    Graduates of other disciplines – to diversify the expanse of their knowledge and adapt to the digitally evolving industry

    Sales Professionals – to elevate their performance by generating more and better leads

    Entrepreneurs – to gauge the trends of digital marketing industry and have a competitive advantage over the rest

  • Eligibility

    Bachelor's Degree from any AIU recognised University with minimum 50% marks aggregate. Final year students may also apply.

  • How to apply?

    To apply for the full-time ADMC Expert Post Graduate Certified Digital Marketing Program (2020) at the Academy for Digital Marketing Courses, ADMC, interested candidates need to complete an online application form or purchase a hard copy of the form for Rs.1000/- (This can directly be purchased from the Institute)

    The application should be duly filled out in its entirety. Incomplete forms shall be rejected.

    Original documents/mark sheets should not be shared along with the application form. Candidates are required to submit attested photocopies only.

    Where to send filled up application forms

    Purchased, completed applications must be sent to the admissions office at the address below

    Admissions Office

    The Academy for Digital Marketing Courses, ADMC, 7th Floor, Crystal Plaza, Kalina, Santacruz (E),Mumbai - 400098


    [email protected]


    +91 9137707891 / +91 9930741822

    Interested students also need to email a scanned copy of the application form to [email protected]

    Shortlisted candidates will be interviewed over skype/ in-person. The interviews are conducted by industry professionals to ensure quality admission

  • Educational loan

    Let no roadblocks pause your ambition.

    At ADMC, we have your aspirations covered through Eduvanz Financing Private Limited & Avanse Financial Services, our financial partners who would provide tailor made study loans for YOU. We understand your need to be helped. The solutions we provide, leave you with one less thing to worry about and thus provide you with immediate to one day educational loan sanction guarantee. With the help of an education loan between 1-5 yrs you can choose to go after your dreams of a successful Digital marketing career without a challenge.

    We aim at making the entire process so simple and hassle free that you would not even sense the slightest of worries for your application which normally feels like a roller coaster ride. In just 5 simple steps you can set yourself up for the coveted ADMC digital marketing full-time postgraduate course & a guaranteed placement.

  • Campus Life & Life in Mumbai

    Campus Life

    Campus Life:

    The ADMC Expert Post Graduate Certified Digital Marketing program has an interesting mix of classroom training and exposure to corporate environment. The first half of the program will be conducted at the reknowned Jai Hind College campus at Churchgate, Mumbai. The classroom is a state-of-the-art facility comfortably furnished with Air Conditioning, wi-fi, projection facility etc. Technology enabled classrooms at the campus lend to a conducive learning environment.

    In the first half of the digital marketing program, sessions will be conducted from Monday to Friday.

    In the second half, students will be made to attend workshops and sessions at digital advertising agencies. They will also avail paid internship opportunities with renowned agencies to get first-hand industry experience.

    Students will have access to canteen facility while on campus. Students who come from outside Mumbai will be assisted in locating suitable hostel accommodation.

    Life in Mumbai:

    Mumbai has always been referred to as a City of Dreams. For a student, it is also a City of Hope. If there is a city that can give you exposure, it has to be Mumbai. The city exudes a contagious sense of urgency and energy. Everywhere around you, people seem to be in a rush – going from one place to another. How much can be packed into a day, how every minute can be used positively – can only be learnt in Mumbai. At the beginning, it is tiring. But eventually you come to love the pace, and the pace becomes the adrenalin that keeps you moving forward until you reach your dream destination.

    The city has everything a student can hope for – career opportunities, independence, inter-dependence, a safe environment, recreation, exposure…the list can just go on and on. The city has an excellent transportation system that is accessible to both the rich and the poor. The city is resilient teaching you to cope with all that life brings on. The rich heritage and architecture around the city has its own story to tell. The diversity in the population can teach you to open your mind to new ways of living life.

    Education goes beyond books and classrooms. Mumbai is the perfect setting for a student, the perfect platform to launch your career from. There is no other city in the country that can offer more than Mumbai can to a student.



The faculty at ADMC is a storehouse of knowledge. They have incredible experience across diverse sectors of the digital marketing industry.


Why should one opt for ADMC Expert?

The ADMC Expert Post Graduate Certified Digital Marketing Professional Program brings a comprehensive career transformation for every digital marketing aspirant. After having invested one year with us, you can be sure of a promising career in one of the most dynamic industries presently. It helps you gain expertise in the following skills: Executive Operational Creative & Design Digital Sales & Marketing Managerial Digital Planning Digital Strategy Analytics

Students are exposed to hands-on training, capstone projects, live campaigns and mentoring sessions. With the added dimension of the global Digital Marketing Institute (DMI) certification, it only hastens the process of transformation. ADMC Expert PG enroled students will also get access to 1-year DMI membership, premium online content that includes case studies, podcasts, webinars and lectures delivered by esteemed industry leaders.

To understand the program better, please reach out to us on +91-9137707891 or drop by for a counselling session with our digital career advisors. You can also write to us at [email protected]

What is the eligibility required for the ADMC Expert PG course?

A bachelor’s degree or an equivalent qualification in any discipline from a recognized University with a minimum 50% score. Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after submitting the final completion degree certificate.

What is the duration of ADMC Expert PG course?

The duration of our ADMC Expert -Post Graduate Certified Digital Marketing Master is 12 months and it includes 6 months of training and 6 months of mandatory paid internship.

What is DMI?

DMI stands for Digital Marketing Institute based in Dublin, Ireland. Click here to know more.

What is the mode for delivering the lectures?

ADMC Expert - Post Graduate Certified Digital Marketing Professional Program will be a combination learning of online & offline. The offline mode of training will be delivered by ADMC.

Where are the lectures for PG Program conducted?

The ADMC Expert Post Graduate Certified Digital Marketing Professional Program is usually held at Jai Hind College, situated near Marine Drive in South Mumbai. It’s barely a 5-minute walk from Churchgate railway station. Currently due to Covid-19 the program will be conducted online. When the Government directives permit, offline sessions would be conducted at the ADMC corporate campus, situated in Kalina, Santacruz (East).

Does ADMC Expert Post Graduate Certified Digital Marketing Professional Program have weekend batches?

The ADMC Expert Post Graduate Certified Digital Marketing Professional Program is a full-time course, the lectures for which are held from Monday to Friday, i.e. only on weekdays. Currently the same will be offered online till the Government directives permit.

What is DMI Pro Certification?

The World's most recognised digital marketing course. This comprehensive access to the DMI content and learning is delivered 100% online, it teaches the key digital marketing skills required for the contemporary workplace. Learn Google Ads, Social Media Marketing and SEO, Google Analytics, Mobile Marketing and more.

What does it mean by Industry-relevant and GIAC-validated Syllabus?

The ADMC Knowledge Chair and mentors are dignitaries from the Digital Media industry that ratify the credibility of our course. It’s an autonomous program and widely accepted in the digital industry.

With DMI Pro students will get access to Global Industry Advisory Champions (GIAC) validated syllabus that gives you access to the premium online content that includes case studies, podcasts, and lectures delivered by esteemed industry leaders. The GIAC are the industry. They facilitate DMI in creating training courses that answer to the global industry needs. These Champions include great people who work with some of the world's biggest and most influential digital brands, as well as educators, employers, recruitment specialists and policy makers.

How is ADMC Expert - DMI Pro Certification helpful?

The ADMC Expert Post Graduate Certified Digital Marketing Professional Program is an industry-recognised certification, which helps you achieve your digital career goals. Now with an additional global certification through DMI, you will have globally acknowledged digital expertise that is updated, relevant, and completely aligned with the industry.

Who is the faculty for the ADMC Expert PG Program?

ADMC has the honour and distinction of being associated with senior digital marketing professionals who have designed the curriculum and teach the same. Our mentors have technically and practically specialised in the subject they teach. To know more about our distinguished faculty, click here

What skills does one acquire through the ADMC Expert PG course?

The ADMC Expert PG Program offers a diverse range of futuristic courses that are relevant across several industries. It teaches varied skills, from SEO and SEM, Display Advertising, Social Media Marketing, and Digital Media Planning and Buying, to advanced focus areas like Programmatic Planning and Buying, Corporate Strategizing and Designing Marketing Techniques. Along with fine-tuning your digital marketing skills, the PG Program polishes your knowledge on traditional marketing as well.

Where can I get placed through ADMC?

After completing the course, students are fully prepared for the industry. ADMC was founded with the objective of bridging the demand-supply gap in the digital marketing industry and is committed to transforming careers. We have meticulous arrangements and a strong network in place to enable guaranteed placements for every student of the ADMC Expert Post Graduate Certified Digital Marketing Professional Program. Our placement partners include esteemed companies such as Hotstar, Johnson & Johnson Private Limited, SMG Convonix, StarCom MediaVest Group, MRM worldwide, Ogilvy, DAN Group, GroupM, FoxyMoron, NetCore Solutions, to name a few.

Can I avail a scholarship for the ADMC Expert PG Program at ADMC?

At ADMC, we ensure that the student faces no hindrance in learning. To overcome financial hindrances, we have a scholarship program in place. Students can avail the same by appearing for a test. To know more about the scholarships, kindly connect with our Digital Career Advisor.

How does one become eligible for the final ADMC Expert PG Certificate & Placement? When does the Internship & Placement process begin?

You will be eligible for the final ADMC Expert PG Certificate if you have an attendance over 80% and have scored at least 70% marks in each module. It is also mandatory to have completed the 6-month internship. The student should have duly cleared all the dues and have abided by all the rules and regulations.

The internship process begins immediately after the completion of Trimester I & II sessions and exams. The final placement process begins after a student is 3 to 4 months into the internship.

How does one become eligible for the DMI Pro Certificate?

Upon completing the online classes for the DMI Pro modules the students will be trained to appear for a test conducted by Pearson VUE. The students will also appear for practice tests for the same. The students need to score minimum 60% marks to be eligible for the DMI Pro Certification.

How is the DMI Pro Certification assessed?

The DMI Pro Certification is assessed by one three-hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What is the expected stipend while interning and expected salary on being placed?

The stipend while interning could vary from INR 7,000 to INR 15,000 per month, depending upon the organization and other factors. On being eligible to be placed, ADMC ensures a CTC within the range of INR 3,00,000 p.a. to INR 5,00,000 p.a. for every certified ADMC Expert certified student.

What all other industry relevant certifications will you gain through the ADMC Expert PG Program?

Along with the ADMC Expert PG Program course completion certification the students will be trained to appear for examination to received industry and globally recognized certifications such as:

Google Ads Google Marketing Platform Facebook Blueprint Twitter Flight School Email Hubspot Google Analytics DMI Pro Certification

What is the fee structure for ADMC Expert Post Graduate Certified Digital Marketing Master Program?

The fees for our ADMC Expert Post Graduate Certified Digital Marketing Master programme is Rs. 3.75 lakhs + 18% GST payable in instalments. We also offer Student loans, Flexible Instalment options.

Can I avail education loan facilities through any tie-ups you may have with banks or should I avail it personally?

To ease your financial worries, we have partnered with Eduvanz Financing Private Limited & Avanse Financial Services to help deliver tailor made study loan solutions. The solutions we provide leave you with one less thing to worry about and thus enables immediate to one day educational loan sanction guarantee. With the help of an education loan between 1-5 years, you can choose to pursue a successful Digital Marketing career without any challenges.. We aim at making the entire process so simple and hassle-free that you would not even sense the slightest worry while applying for a loan, which is otherwise a challenging task.

Why is there a application fee for ADMC Expert Post Graduate Certified Digital Marketing Master Program?

We need to make sure that the student is keen on applying to ADMC and we need to be able to assess their interest.

What modes of payment are acceptable?

Fee Payment Methods:

Credit/Debit Card payment Online Banking payments (NEFT, RTGS, IMPS) Demand Draft in favour of Xcelahead Education Pvt. Ltd. Education loan facility via our loan partners

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