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Masterclass

Instagram MarketingFor Business Growth

21st November, 2020
Introduction

MOVE WITH THE DIGITAL WORLD.
MOVE FAST.

This year Instagram turns 10 with a reach to the young ones, who are only learning to create loyalties for brands and people. With long-format content being consumed more on Instagram more, and influencers using this platform to create fresh content for their fans every day, Instagram has only just arrived. With 500 million + daily active users and 60% people discovering new products on Instagram, this platform must be weaved into your content plan now more than ever.

Mode of Training

Online

Program Fees

₹ 3,500/- (Inclusive of GST)

Course modules

WHAT WILL YOU LEARN?

Everyone wants to be on Instagram, yet most do not know how to increase their following. This program will help you grow your Instagram following for any brand/product/person strategically. You can learn how to use the right trends, what are the right techniques for posting content, how to play with the beautiful formats available, and most of all how to gain followers. Additionally, you will learn how to plan your content and implement content plans to keep improving your reach and engagement on this platform.

Module 1
Getting started with Instagram

Learning Outcome:

Deep dive into the platform and how it is different from any other social medium. You will also understand the benefits of a business account and how this platform can be relevant for your brand or product.

Module 2
Strategy and content building

Learning Outcome:

This module will teach you the algorithms and methods that help you create your Instagram content strategy. From using live sessions to understand how brands are leveraging Instagram, we will learn from experience through this module.

Module 3
Growing your Insta base

Learning Outcome:

To grow your following, you need to communicate like them. This module will take you through the tips and tricks that you can use to grow your follower base on Instagram. We will also spend time on how you can leverage trends and moments to create relevant content and grow your Instagram base.

As a bonus, you will also learn how to capture photos, best ways to create larger than life images, and about homemade setups that will help you continually churn content. What is most interesting is the fact that we will also go through the science behind using Instagram filters.

Module 4
Tools and analytics

Learning Outcome:

Even a superhero needs tools to combat a demon, this module will enhance your abilities to create better content on Instagram by understanding insights, from Instagram friendly tools.

Speakers

THEY KNOW WHAT IT TAKES TO SUCCEED.

The Speakers at ADMC are a storehouse of knowledge. They have incredible experience across diverse sectors of the digital marketing industry.

Prernaa Makharia is the founder of StylePrer & Pet Jewellery and co-founder of Club Jewellers Inside Out. With 18 years of experience, she is India's first jewellery influencer and has worked with premium brands including Cartier and Rolex.

Paridhi is presently the Managing Supervisor at Ogilvy. With over 10 years of experience, she has spearheaded successful communication strategies for several esteemed organizations such as Tata Sky, Parle G, Changi Airport, LG, and Apollo Munich to name a few.

Certification

Certifications

On successful completion of the IMBG program participants will be awarded with an industry recognized certificate from ADMC.

Before you apply

PLAN AHEAD. THE FUTURE IS YOURS.

  • Who Should apply?

  • Eligibility

  • Who Should apply?

    Individuals – Anybody who is interested in Digital Marketing.

    Advertisers – How to put together a digital solution based on the requirements of the brand? How would you choose your agency and what kind of deliverables can/should you expect? How do you monitor and analyse the ROI on digital spends?

    Agencies – How can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? Practical execution of digital campaigns.

    Publishers – What are the different advertising formats for digital that you can offer to agencies/brands? How can you innovate on digital? How can you provide engagement between a brand & consumers?

    The program is therefore relevant for beginners at all levels and for professionals who are in marketing/branding/advertising. The program has been put together for those who wants to understand all aspects and an overall understanding in Digital Marketing. It is for those who are new to this industry who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire.

  • Eligibility

    HSC from any board or Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate.

OPPORTUNITIES ARRIVE WHERE TALENTS THRIVE.

At The ADMC we help our students & even people who need help to find a job. It’s not always a guarantee but definitely a promise. Our Students from the Short-Term programs will therefore also be assisted by our teams to not only get counselled but also get aligned to the right kind of organizations as a quality potential future hire. ADMC holds a place of reputation for providing fine digital marketers to the industry & each of our certificates represent the meaning well to organizations hiring digital marketers. Meet Our Placement Partners:

  • Group m
  • Hotstar
  • Ogilvy
  • WAT Consult
  • Dentsu AEGIS Network
  • GOZOOP
  • Johnson And Johnson
  • LIQVD Asia
  • iProspect
  • Interactive Aveneus
  • Foxy Moron
  • Germin 8 Social Intelligence
  • Goldmine Advertising
  • Komli
  • Evolution co
  • Every Media
  • REACH LOCAL
  • VSERV
  • Blogadda.com Who Are You Reading Today?
  • SUBLIME FACTORY BE FEEL LIVE
  • ANTFARN
  • The Small Big Idea

FREQUENTLY ASKED QUESTIONS

Who is eligible to pursue the course?

Fresh Graduates, Working Professionals, Candidates with Master degree/ diploma with keen interest in digital marketing and good communication skills can apply.

Is ADMC recognized by the industry or affiliated to AICTE, UGC or any other governed body?

Our faculty and Board of Advisors are renowned across the industry and ratify the credibility of our course. It’s an autonomous program and highly recognized in the digital industry. It is not affiliated to AICTE, UGC or any governed body.

Can I apply for the IMBG program without being currently employed?

Yes.

Can I enroll for the course without a degree from the University?

Yes. If you’re a candidate with 12th +3 years Diploma in any background, you can apply for the course.

What skills are expected to have before enrolling for the course?

You must be comfortable with the basic computer knowledge and an expert at surfing the web.

Does ADMC provide placement assistance after completion of the course? Who are your placement partners?

After completing the course, students are fully prepared for the industry. ADMC was founded with the objective of bridging the demand-supply gap in the digital marketing industry and is committed to transforming careers. We have meticulous arrangements and a strong network in place to enable guaranteed placements for every student of PGPDM. Our placement partners include esteemed companies such as Hotstar, Johnson & Johnson Private Limited, SMG Convonix, StarCom MediaVest Group, MRM worldwide, Ogilvy, DAN Group, GroupM, FoxyMoron, NetCore Solutions, to name a few.

Who is the faculty for the course?

ADMC has the pleasure of being associated with senior digital marketing professionals who’ve designed the curriculum and teaches the same. Our mentors have technically and practically specialized at the subject they teach. To know more about our distinguished faculty, click here

How are students evaluated?

Students are evaluated on the basis of projects, presentations, case studies and assignments.

Will there be a written exam?

We do conduct written examination. The examination is based on an objective evaluation pattern and also based on projects, presentation, case study and assignment.

What are the criteria to be certified?

The training program includes evaluation system to judge your subjective knowledge and practical implementation success rates. You get the certificate after successfully completing your training programs.

Can I take up freelancing projects or work from home after the completion of this course?

Yes, after completing the course you can work from home and take up freelancing projects. You could earn reasonably well whilst working from the comfort of your home.

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