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The more we evolve as a species, the faster the digital ecosystem evolves. Almost everyone in the world either has a laptop or a mobile phone – everyone’s connected. Multi-tasking has become the norm, and now is the perfect time to quickly get into the digital groove – and leave your mark on the ecosystem. Digital is the only way forward – for as long and as far as the eye can see.

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Course modules


Digital By The Day™ is a drip service for people who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire. This path breaking program keeps in mind the ever- increasing requirement of people low on resources, in terms of time and speed of grasping new things. Our Knowledge Chair and coveted faculty have used their experience to come up with a program that connects meritoriously to the industry, always looking at hiring the right kind of talent. 3 hours a day & 3 times a week, this investment can absolutely turn anybody’s knowledge dynamics related to Digital and Direct marketing.

Module 1
Introduction To Digital Marketing

This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more… all in a simple, easy to understand way. In simple words, this module will bring you to the equal grounds of digital marketing by simplifying a lot of unnecessary complex articles.

Learning Outcomes Introduction to Digital Media Marketing Terms & Terminologies

Module 2
Search Engine Marketing

Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend. Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.

Our program prepares students for the Google Adwords certification. However, it’s not a mandatory requirement for this format of training.

Learning Outcomes Search Engine Marketing Fundamentals Keyword Research & Campaign Structure Campaign Management on the web console & Google Adwords Editor Campaign Optimization Campaign Management Training – Analysis & Reporting Consultation and Practice on Live Campaign (Optional)

Module 3
Social Media & Content Marketing

This is 24- hour module that is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. The second half of the program will focus on building effective communication strategy on all those channels.

This module is designed for those who are interested in understanding the finer nuances of social media & content marketing.

Learning Outcomes Understanding the various Social Media Platforms Knowing how to market/communicate through Social Media Platforms Choosing a platform to fit the brand objective Objectives and Metrics Research and Mapping Tools, tactics, targets and teams Developing an effective Social Media Strategy Content Marketing Analytics

Module 4
Search Engine Optimisation & Analytics

A 10-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

Learning Outcomes Introduction to SEO Search Engine Basic & Market Data SEO Objectives Review Sample Website Discussion on the observations Based on the Topics Domain will be booked Website Audit Basics Important Factors to be considered for Audit Setup Domain & Hosting Install WordPress Set up website with minimum features Important Plugins Importance of Google Analytics Importance of Google Webmasters Setup of Google Analytics & Webmasters Setting up analytics on other Search Engine – Bing Content Preparation – Imp Aspects Keyword Research Google Trend Analysis Competition Analysis – for Own Website Off-Page – Basic Google Places Directory submission Tech Aspects Optimization

Module 5
E-mail Marketing

This module will cover a range of prevalent issues including identifying costly mistakes, using appropriate behavioural targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

This practical module will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning to setting realistic objectives and strategies, through improving deliverability, ensuring your emails actually reach your target audience and testing to make sure that you’ll be able to continually improve your campaigns, boosting results and profitability

Learning Outcomes What is E-mail? Deep Dive into Email Marketing Email Authentication & Delivery What is IP reputation? Email Strategy Content, Design & Optimization Audience Engagement, Automation & 1:1 Personalization Email Analytics Brand Case Studies & Trends in the Industry

Module 6
Ecommerce Marketing

Electronic commerce, commonly known as e-commerce, is the buying and selling of products and/or services over electronic systems such as the internet and other computer networks. This program equips the participants to understand the nuances of e-commerce and internet-based businesses, and help them make appropriate business and marketing strategies using all forms of digital media.

Learning Outcomes Understanding Electronic Commerce & It’s Importance How to do SEO of E-Commerce Website Using affiliate Marketing to promote E-Commerce Technology Infrastructure for E-Commerce E-commerce Security Issues & Controls Implementing E-Commerce E-Commerce Marketing E-Commerce business models and Strategy

Module 7
Mobile Marketing

Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers.

This module is an introduction to this emerging channel, covering best practices, technical issues and insight into customer behaviour, all backed up by practical examples and the latest research.

It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technology and terminology of the mobile platform. You’ll discuss best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multi-channel approach.

Learning Outcomes Mobile Advertising Ecosystem & Market in India Understanding the Mobile User Strategic Framework for Use of Mobile Advertising Advertising Options – Creative & Media Measurement, Monitoring & Impact Evaluation Mobile Commerce Cross Channel Marketing Strategy and Planning

Module 8
Digital Ad Sales Training

The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, sup- porting Digital Sales, from quote to cash, recent Media trends and products.

Learning Outcomes Tools of the Trade Digital Media Products Targeting Measuring Digital Media The Mechanics of Digital Media Digital Media Math Selling Digital Media Ad Operations Recent Media Trends

Module 9
Digital Media Planning And Buying

In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of digital marketing curriculum. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies. This comprehensive program equips you to understand the burgeoning Digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or “inventory.”

Learning Outcomes Overview- Role of a media planner Understanding Client Brief: decoding the expectations of the client, Setting Campaign Objectives Audience analysis: User behaviour, online opportunities and challenges Market research Media formats channels and placement Media planning tools, softwares & platform selection Media research and analysis Media buying options, art of negotiating rates Sample media plan Presentation to the client Execution and delivery aligning with ad operations

Module 10
Programmatic Buying

The way digital media is bought and sold is changing rapidly and yesterday’s technology doesn’t apply today. Look at any trends in digital media for the future, and you are sure to spot reports on how ‘Programmatic Buying’ is becoming a key trend, and is a must-know for marketers.

This is an intensive course which will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic. This course is designed to provide the foundation needed to navigate the complex programmatic advertising landscape.

Learning Outcomes Introduction To Digital media new frontier – Programmatic buying Key terms to communicate like a pro Sales Organizations – Today and Tomorrow Buyer Landscape – Today and Tomorrow Understanding Your Tech Stack SSP/DSP Vendor Demonstration 5 Stages of Buying & selling Rise of Programmatic Guaranteed Channels: Mobile, Video, Social, Email, Native

Module 11
How To Be?

What you want to be vs what you end up being is a challenge most of the times, keeping in mind the limited resources we often find around us. Module 11 for us and our students is the playground of wishes and dreams, where we mentor the right kind of talent by the right kind of talents. From an entrepreneur, to a social influencer or to a content marketer*, in today’s flat digital world you can be any. Our Module 11 of this Digital By The Day™ program aspires to inspire every such individual.

Learning Outcomes Steps to be taken Cautions to be cautious about Ramification of plan Execution Guidance (*you are expected to share your interest at the time of enrolment)

Module 12
Digital Marketing Strategy

This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things. Through a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This session will prepare you with a concrete application process for a real business. A 3-hour program that will unclutter your mind in digital thinking.

Learning Outcomes: Understand how the elements of a digital marketing strategy can bring customers to the business Inclusion of the power of search engine optimization, paid search, social media, and online advertising. Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports a holistic digital marketing strategy.


The DBD Edge:
The ADMC Digital by the DayTM Program trains participants to get industry certified with Global Certification Partners*
(*Global Certifications Optional)


At The ADMC we help our students & even people who need help to find a job. It’s not always a guarantee but definitely a promise. Our Students from the Digital by the Day™ program will therefore also be assisted by our teams to not only get counselled but also get aligned to the right kind of organizations as a quality potential future hire. ADMC holds a place of reputation for providing fine digital marketers to the industry & each of our certificates represent the meaning well to organizations hiring digital marketers. Meet Our Placement Partners:

  • Group m
  • Hotstar
  • Ogilvy
  • WAT Consult
  • Dentsu AEGIS Network
  • Johnson And Johnson
  • LIQVD Asia
  • iProspect
  • Interactive Aveneus
  • Foxy Moron
  • Germin 8 Social Intelligence
  • Goldmine Advertising
  • Komli
  • Evolution co
  • Every Media
  • Blogadda.com Who Are You Reading Today?
  • The Small Big Idea
Before you apply


  • Who Should apply?

  • Eligibility

  • Educational Loan

  • Who Should apply?

    Individuals – Anybody who is interested in Digital Marketing.

    Advertisers – How to put together a digital solution based on the requirements of the brand? How would you choose your agency and what kind of deliverables can/should you expect? How do you monitor and analyse the ROI on digital spends?

    Agencies – How can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? Practical execution of digital campaigns.

    Publishers – What are the different advertising formats for digital that you can offer to agencies/brands? How can you innovate on digital? How can you provide engagement between a brand & consumers?

    The program is therefore relevant for beginners at all levels and for professionals who are in marketing/branding/advertising. The program has been put together for those who wants to understand all aspects and an overall understanding in Digital Marketing. It is for those who are new to this industry who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire.

  • Eligibility

    HSC from any board or Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate.

  • Educational Loan

    Let no roadblocks pause your ambition.

    At ADMC, we have your aspirations covered through Eduvanz Financing Private Limited & Avanse Financial Services, our financial partners who would provide tailor made study loans for YOU. We understand your need to be helped. The solutions we provide, leave you with one less thing to worry about and thus provide you with immediate to one day educational loan sanction guarantee. With the help of an education loan between 1-5 yrs you can choose to go after your dreams of a successful Digital marketing career without a challenge. We aim at making the entire process so simple and hassle free that you would not even sense the slightest of worries for your application which normally feels like a roller coaster ride. In a simple process you can set yourself up for the coveted ADMC digital marketing courses.



The faculty at ADMC is a storehouse of knowledge. They have incredible experience across diverse sectors of the digital marketing industry.


Who is eligible to pursue the course?

Fresh Graduates, Working Professionals, Candidates with Master degree/ diploma with keen interest in digital marketing and good communication skills can apply.

Is ADMC recognized by the industry or affiliated to AICTE, UGC or any other governed body?

Our faculty and Board of Advisors are renowned across the industry and ratify the credibility of our course. It’s an autonomous program and highly recognized in the digital industry. It is not affiliated to AICTE, UGC or any governed body.

Can I apply for the DBD program without being currently employed?


Can I enroll for the course without a degree from the University?

Yes. If you’re a candidate with 12th +3 years Diploma in any background, you can apply for the course.

What skills are expected to have before enrolling for the course?

You must be comfortable with the basic computer knowledge and an expert at surfing the web.

What job opportunities could I avail after completing this course?

Digital Marketing has opened up tremendous opportunities for aspiring advertising and marketing professionals. Job titles such as Social Media Managers, Social Media Editors, Mobile-advertising professionals etc. have emerged to engage the talents. Digital marketing has managed to take marketing to a global audience with its novel and interactive features. It has become one of the most promising career choices today. Digital media now plays an increasingly important role in tactical initiatives and is significant for fully integrated businesses. Organizations need people who can plan and direct online campaigns, integrate them with their traditional marketing activities, execute them cost-effectively, and measure its performance and present the ROI of that spend to the management. Digital marketing encompasses a wide variety of specialized fields like search engine optimization (SEO), search engine marketing (SEM), custom designing, website designing, e-commerce solutions, online marketing, email marketing and digital marketing copywriting. There is room for everyone in the field. However, acquiring some sort of certification in digital marketing recognizes competency, shows commitment to the profession and helps with career advancement.

Does ADMC provide placement assistance after completion of the course? Who are your placement partners?

After completing the course, students are fully prepared for the industry. ADMC was founded with the objective of bridging the demand-supply gap in the digital marketing industry and is committed to transforming careers. We have meticulous arrangements and a strong network in place to enable guaranteed placements for every student of PGPDM. Our placement partners include esteemed companies such as Hotstar, Johnson & Johnson Private Limited, SMG Convonix, StarCom MediaVest Group, MRM worldwide, Ogilvy, DAN Group, GroupM, FoxyMoron, NetCore Solutions, to name a few.

Who is the faculty for the course?

ADMC has the pleasure of being associated with senior digital marketing professionals who’ve designed the curriculum and teaches the same. Our mentors have technically and practically specialized at the subject they teach. To know more about our distinguished faculty, click here

How are students evaluated?

Students are evaluated on the basis of projects, presentations, case studies and assignments.

Will there be a written exam?

We do conduct written examination. The examination is based on an objective evaluation pattern and also based on projects, presentation, case study and assignment.

What are the criteria to be certified?

The training program includes evaluation system to judge your subjective knowledge and practical implementation success rates. You get the certificate after successfully completing your training programs.

Can I take up freelancing projects or work from home after the completion of this course?

Yes, after completing the course you can work from home and take up freelancing projects. You could earn reasonably well whilst working from the comfort of your home.

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