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Masterclass

CREATIVE EDGE WITH DESIGN THINKING

21st November, 2020
Introduction

ART IS NOT WHAT YOU SEE, ONLY WORKS WHEN IT IS MADE ACCESSIBLE.

To survive in Today’s complex Digital era, where swiping Stories, scrolling Content and swapping interfaces are the norms. The best design is when it is made accessible for the user to interact.

Mode of Training

Online

Program Fees

₹ 8,260/- (Inclusive of GST)

Course modules

WHAT WILL YOU LEARN?

With every new skill you learn, first learn the rules of the game. Once you know the fundamentals, practice it and keep getting better at it. 

Here in the Masterclass, We will teach you the rules of ‘Thinking Design’. You will be equipped to have a sense of Visual Communication Design and to be in sync with consumer’s preferences and the current design trends which is the only way that can help brands stay in the game.

Module 1
Learn Design Principles +

Learning Outcome:

Empathize with Consumer Behaviour with various Digital Touch Points. The Module will introduce the principle of Designs and latest trends of design.

Module 2
Design Insights & Learn Design Tools +

Learning Outcome:

Introduction to Interface Insights which will help to drive engagement. You will also learn with various design tools to simplify and create design independently. This module will cover various methods of Visual Storytelling.

Module 3
Creating Design +

Learning Outcome:

This module includes Ideation approaching a brand by applying latest Design Trends with a practical design submission.

Module 4
Project Submission +

Learning Outcome:

Detailed Discussion of Project Submission.

Speakers

THEY KNOW WHAT IT TAKES TO SUCCEED.

A digital player with 20 years of experience, Dinesh Swamy has embraced the organic nature of interactive creativity. He truly enjoys blending ideas, art and technology.

He heads the creative team at bcwebwise, where they follow a customer-centric approach and have game-changing technology at the core. He brings with him a strong digital orientation with experience across agencies such as BBDO Proximity, Liqvd Asia, Tribal DDB, Law & Kenneth and SapientRazorfish.

His ever-growing portfolio spans strong strategic innovations for clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, UltraTech Cement, Sanctum, Jeep, Camlin, HDFC Ergo, and Madhur Sugar, amongst others.

Dinesh has supervised and executed innumerable campaigns and contributed over 100 awards to agencies. He has judged the Adfest Asia Awards, Abby Awards Goafest, IDA, Media Apac, Tambuli, and Adstars. He has even been on the Grand Jury at New York Festivals.

Certification

Certifications

On successful completion of the Masterclass program participants will be awarded with an industry recognized certificate from ADMC.

Before you apply

PLAN AHEAD. THE FUTURE IS YOURS.

  • Who Should apply?

  • Eligibility

  • Who Should apply?

    Individuals – Open to everyone interested in Digital Marketing.

    Advertisers – How can you put together a creative digital solution based on the requirements of the brand? How can you judge the work of your agency and what kind of deliverables should you expect? How do you monitor and analyse the ROI on digital spends?

    Agencies – How can you sell creative digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? Learn practical execution of creative digital campaigns.

    Publishers – What are the different advertising formats for digital that you can offer to agencies/brands? How can you innovate on digital? How can you provide engagement between a brand and its consumers?

    The program is therefore relevant for beginners at all levels and for professionals who are in marketing/branding/advertising. The program has been put together for those who want to understand all aspects and gain an overall understanding in Digital Marketing. It is for those who are new to this industry, who can invest only a few hours a day to enhance their careers by adding a new marketing skill in their repertoire.

  • Eligibility

    HSC from any board or Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate.

OPPORTUNITIES ARRIVE WHERE TALENTS THRIVE.

At The ADMC we help our students & even people who need help to find a job. It’s not always a guarantee but definitely a promise. Our Students from the Short-Term programs will therefore also be assisted by our teams to not only get counselled but also get aligned to the right kind of organizations as a quality potential future hire. ADMC holds a place of reputation for providing fine digital marketers to the industry & each of our certificates represent the meaning well to organizations hiring digital marketers. Meet Our Placement Partners:

  • Group m
  • Hotstar
  • Ogilvy
  • WAT Consult
  • Dentsu AEGIS Network
  • GOZOOP
  • Johnson And Johnson
  • LIQVD Asia
  • iProspect
  • Interactive Aveneus
  • Foxy Moron
  • Germin 8 Social Intelligence
  • Goldmine Advertising
  • Komli
  • Evolution co
  • Every Media
  • REACH LOCAL
  • VSERV
  • Blogadda.com Who Are You Reading Today?
  • SUBLIME FACTORY BE FEEL LIVE
  • ANTFARN
  • The Small Big Idea

FREQUENTLY ASKED QUESTIONS

Who is eligible to pursue the course?

Fresh Graduates, Working Professionals, Candidates with Master degree/ diploma with keen interest in digital marketing and good communication skills can apply.

Is ADMC recognized by the industry or affiliated to AICTE, UGC or any other governed body?

Our faculty and Board of Advisors are renowned across the industry and ratify the credibility of our course. It’s an autonomous program and highly recognized in the digital industry. It is not affiliated to AICTE, UGC or any governed body.

Can I apply for the Masterclass program without being currently employed?

Yes.

Can I enroll for the course without a degree from the University?

Yes. If you’re a candidate with 12th +3 years Diploma in any background, you can apply for the course.

What skills are expected to have before enrolling for the course?

You must be comfortable with the basic computer knowledge and an expert at surfing the web.

Does ADMC provide placement assistance after completion of the course? Who are your placement partners?

After completing the course, students are fully prepared for the industry. ADMC was founded with the objective of bridging the demand-supply gap in the digital marketing industry and is committed to transforming careers. We have meticulous arrangements and a strong network in place to enable guaranteed placements for every student of PGPDM. Our placement partners include esteemed companies such as Hotstar, Johnson & Johnson Private Limited, SMG Convonix, StarCom MediaVest Group, MRM worldwide, Ogilvy, DAN Group, GroupM, FoxyMoron, NetCore Solutions, to name a few.

Who is the faculty for the course?

ADMC has the pleasure of being associated with senior digital marketing professionals who’ve designed the curriculum and teaches the same. Our mentors have technically and practically specialized at the subject they teach. To know more about our distinguished faculty, click here

How are students evaluated?

Students are evaluated on the basis of projects, presentations, case studies and assignments.

Will there be a written exam?

We do conduct written examination. The examination is based on an objective evaluation pattern and also based on projects, presentation, case study and assignment.

What are the criteria to be certified?

The training program includes evaluation system to judge your subjective knowledge and practical implementation success rates. You get the certificate after successfully completing your training programs.

Can I take up freelancing projects or work from home after the completion of this course?

Yes, after completing the course you can work from home and take up freelancing projects. You could earn reasonably well whilst working from the comfort of your home.

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