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Mode of Training

Online

Program Fees

₹ 7,695/- (Inclusive of GST)

Introduction

MOVE WITH THE DIGITAL WORLD. MOVE FAST.

These short-term programs in digital marketing have been designed to train working professionals who aspire to have an alternative career in digital marketing or feel the need to upscale their digital marketing skills. But they don’t have much time to adapt.

Course Modules

What will you learn?

This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy. You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalisation) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build a dream online strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.

Module 1
Introduction To Digital Marketing

Growth of Digital Future Of Print, TV & Gaming Social In Business Search & Discovery Mobile Data & Usage E-Commerce Data Visualisation Eco-System Transition

Module 2
Terms & Terminologies

Types of Websites Website Statistics Media Metrics Types Of Ad Properties

Module 3
Display Advertising

Buying terminology, Basic formulae Buying Models (CPM, CPC, CPL/CPA, Sponsorships) Digital Plan – What Should It Include? How Does It Look? Ad Formats & Sizes

Module 4
Introduction To Digital Selling

Perception of driving sales Increasing On Target Earnings With Powerful Digital Tools And Techniques Importance Of Adopting An Integrated Approach To The Use Of Digital Tools And Social Media Platforms Digital Selling Strategy

Certification

Certifications

On successful completion of the CPDMM program participants will be awarded with an industry recognized certificate from ADMC.

OPPORTUNITIES ARRIVE WHERE TALENTS THRIVE.

At The ADMC we help our students & even people who need help to find a job. It’s not always a guarantee but definitely a promise. Our Students from the Short-Term programs will therefore also be assisted by our teams to not only get counselled but also get aligned to the right kind of organizations as a quality potential future hire. ADMC holds a place of reputation for providing fine digital marketers to the industry & each of our certificates represent the meaning well to organizations hiring digital marketers. Meet Our Placement Partners:

  • Group m
  • Hotstar
  • Ogilvy
  • WAT Consult
  • Dentsu AEGIS Network
  • GOZOOP
  • Johnson And Johnson
  • LIQVD Asia
  • iProspect
  • Interactive Aveneus
  • Foxy Moron
  • Germin 8 Social Intelligence
  • Goldmine Advertising
  • Komli
  • Evolution co
  • Every Media
  • REACH LOCAL
  • VSERV
  • Blogadda.com Who Are You Reading Today?
  • SUBLIME FACTORY BE FEEL LIVE
  • ANTFARN
  • The Small Big Idea
Before you apply

PLAN AHEAD. THE FUTURE IS YOURS.

  • Who Should apply?

  • Eligibility

  • Who Should apply?

    Individuals – Anybody who is interested in Digital Marketing.

    Advertisers – How to put together a digital solution based on the requirements of the brand? How would you choose your agency and what kind of deliverables can/should you expect? How do you monitor and analyse the ROI on digital spends?

    Agencies – How can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding and communications strategy? Practical execution of digital campaigns.

    Publishers – What are the different advertising formats for digital that you can offer to agencies/brands? How can you innovate on digital? How can you provide engagement between a brand & consumers?

    The program is therefore relevant for beginners at all levels and for professionals who are in marketing/branding/advertising. The program has been put together for those who wants to understand all aspects and an overall understanding in Digital Marketing. It is for those who are new to this industry who can invest only few hours a day to enhance their career to a new level by adding a new marketing skill in their repertoire.

  • Eligibility

    HSC from any board or Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate.

FREQUENTLY ASKED QUESTIONS

Who is eligible to pursue the course?

Fresh Graduates, Working Professionals, Candidates with Master degree/ diploma with keen interest in digital marketing and good communication skills can apply.

Is ADMC recognized by the industry or affiliated to AICTE, UGC or any other governed body?

Our faculty and Board of Advisors are renowned across the industry and ratify the credibility of our course. It’s an autonomous program and highly recognized in the digital industry. It is not affiliated to AICTE, UGC or any governed body.

Can I apply for the CPDMM program without being currently employed?

Yes.

Can I enroll for the course without a degree from the University?

Yes. If you’re a candidate with 12th +3 years Diploma in any background, you can apply for the course.

What skills are expected to have before enrolling for the course?

You must be comfortable with the basic computer knowledge and an expert at surfing the web.

What job opportunities could I avail after completing this course?

Digital Marketing has opened up tremendous opportunities for aspiring advertising and marketing professionals. Job titles such as Social Media Managers, Social Media Editors, Mobile-advertising professionals etc. have emerged to engage the talents. Digital marketing has managed to take marketing to a global audience with its novel and interactive features. It has become one of the most promising career choices today. Digital media now plays an increasingly important role in tactical initiatives and is significant for fully integrated businesses. Organizations need people who can plan and direct online campaigns, integrate them with their traditional marketing activities, execute them cost-effectively, and measure its performance and present the ROI of that spend to the management. Digital marketing encompasses a wide variety of specialized fields like search engine optimization (SEO), search engine marketing (SEM), custom designing, website designing, e-commerce solutions, online marketing, email marketing and digital marketing copywriting. There is room for everyone in the field. However, acquiring some sort of certification in digital marketing recognizes competency, shows commitment to the profession and helps with career advancement.

Does ADMC provide placement assistance after completion of the course? Who are your placement partners?

After completing the course, students are fully prepared for the industry. ADMC was founded with the objective of bridging the demand-supply gap in the digital marketing industry and is committed to transforming careers. We have meticulous arrangements and a strong network in place to enable guaranteed placements for every student of PGPDM. Our placement partners include esteemed companies such as Hotstar, Johnson & Johnson Private Limited, SMG Convonix, StarCom MediaVest Group, MRM worldwide, Ogilvy, DAN Group, GroupM, FoxyMoron, NetCore Solutions, to name a few.

Who is the faculty for the course?

ADMC has the pleasure of being associated with senior digital marketing professionals who’ve designed the curriculum and teaches the same. Our mentors have technically and practically specialized at the subject they teach. To know more about our distinguished faculty, click here

How are students evaluated?

Students are evaluated on the basis of projects, presentations, case studies and assignments.

Will there be a written exam?

We do conduct written examination. The examination is based on an objective evaluation pattern and also based on projects, presentation, case study and assignment.

What are the criteria to be certified?

The training program includes evaluation system to judge your subjective knowledge and practical implementation success rates. You get the certificate after successfully completing your training programs.

Can I take up freelancing projects or work from home after the completion of this course?

Yes, after completing the course you can work from home and take up freelancing projects. You could earn reasonably well whilst working from the comfort of your home.

Enquire Now

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