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This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy. You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.

LEARNING OUTCOMES:

Introduction to digital advertising
How to make a digital marketing strategy
How to sell online
How to effectively plan your digital ad spends
Special: All Terms & Terminologies

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Program Structure

The program is divided into 4 modules. The modules deal with different topics on Digital Media Marketing and will be conducted over weekdays & weekends

Module 1 :
Introduction to Digital Media Marketing

Growth of Digital Future Of Print, TV & Gaming Social In Business Search & Discovery Mobile Data & Usage E-Commerce Data Visualization Eco-System Transition

Module 2 :
Terms & Terminologies

Types of Websites Website Statistics Media Metrics Types Of Ad Properties

Module 3 :
Display Advertising

Buying terminology, Basic formulae Buying Models (CPM, CPC, CPL/CPA, Sponsorships) Digital Plan – What Should It Include? How Does It Look? Ad Formats & Sizes

Module 4 :
Introduction To Digital Selling

Perception of driving sales Increasing On Target Earnings With Powerful Digital Tools And Techniques Importance Of Adopting An Integrated Approach To The Use Of Digital Tools And Social Media Platforms Digital Selling Strategy

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