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Advanced Social Media Advertising

Industry-relevant and GIAC-validated Syllabus

This program syllabus has been designed by imbibing the insights of digital stalwarts and industry gurus. The added validation from DMI’s Global Industry Advisory Champions (GIAC) ensures that your knowledge is updated, relevant, and completely aligned with the industry.
Classroom Training + Premium Online Content

We ensure that the students aren’t just trained in a classroom, but are also aware of the industry dynamics. A 1-year DMI membership also gives them access to the premium online content that includes case studies, podcasts, and lectures delivered by esteemed industry leaders.
Internationally Recognised Qualification

The ADMC’s courses open up avenues that give you international exposure. The globally-recognised DMI certification enables you to pursue a career in digital marketing that has immense potential to thrive in the competitive industry.
100% Job-Readiness

Be equipped with relevant and futuristic skills that will keep you ahead of the curve. Given the astute skills and practical knowledge that you acquire with these courses, you would add dynamism and expertise to the flourishing industry – making you job-ready, no matter where you go.

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Program Structure

The entire program has been broken into 5 sessions of 8 hours each:

Module 1 :
Introduction to Social Media

What is Social Media? Evolution Of Social Media How The World & India Consumes Social Media?

Module 2 :
Facebook for Business

The world of FB. Statistics FB Offerings For Brands Business Pages & Features EdgeRank Strategies & Insights Case Studies Best Practices FB Advertising Applications & Resources

Module 3 :
Using the LinkedIn Network

Statistics Why LinkedIn Options For Brands Company Pages Groups Q & A Advantages Of Using LinkedIn Best Practices Advertising On LinkedIn Case Studies & Resources

Module 4 :
Twitter, power of 280 characters

Statistics When & How To Use Twitionary Hashtags Trending Topics Live Tweeting Customized Content Influencers Tools & Measurement Klout Score Celebs Vs. Brands Case Studies & Best Practices Twitter Advertising Resources

Module 5 :
Brand Channels & YouTube

YouTube Statistics Basic Features Opportunities For Brands Content Approach Approach For Views YouTube Insights YouTube Advertising Case Studies Best Practices Resources

Module 6 :
Other Social Media Platforms

Blogging Forums & Reviews Photo Sharing Pinterest Instagram

Module 7 :
Online PR & ORM

Critical Thinking Planning 101 Hybrid Media Expansion Social Snowball Measurement & Accountability

Module 8 :
Art of Social Listening

Monitoring Engagement & Analytics Case Studies Social Media Monitoring Tools Social Media Metrics Social Media Evolution Monitoring & Engagement In Action

Module 9 :
Social Media Strategy

Understanding the Brand Understanding The Objective Understanding Strategy Understanding The Medium – Medium Mix Finding The Intersection Between Brand, Objective And Medium Routes (Brand Vs Theme, Activities – Promotion Heavy, Information Heavy, Content Heavy) Communication Strategy Content Strategy Measurement/Monitoring Refinement / Optimization