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Mr. Issac Jacob Head of Marketing

Mr. Jacob has been a Marketing, Advertising, Brand Management professional with 30 years of seat-of-the-pants experience. Have launched/worked on brands such as Barbie Dolls, He-man and the Masters of the Universe, Hotwheels (Mattel Inc); Puma High Performance Sports Shoes; Lux; Citibank; Kodak; Mercedes-Benz; Nihar Coconut Oil; Parachute Coconut Oil; Smirnoff; Gilbeys Green Label Whiskey; Formica Laminates; Hexit Force( Winner of India’s First Cannes Gold medal in Print Advertising) Strepsils; Cadburys; Fevicol, etc.

Mr. Jacob was the Vice President and Head Marketing-Tata Mutual Fund, President-Fortune Communications(JWT Group Co), Director MET Institute of Mass Media and last Industry assignment was as Chief Marketing Officer and Country Head-Customer Experience with YES Bank.

He had lectured in most Management institutes on Marketing, Advertising and Brand Management. Jamnalal Bajaj Institute of Management Studies from 1988-2006, NMIMS, MET, SCMHRD-Pune, Al Ghurair Management Academy-Dubai etc. Currently completing PhD Programme from Mumbai University in Marketing area. His goal is to nurture budding marketing students and help companies create, launch, market and build strong brands that will substantially add value to their bottom-line.

Specialties: Marketing of products ranging from Automobiles to Financial Services to FMCG. Brand Building and Marketing and Advertising Strategy development are his core strengths.

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