We all know that we live in the digital age, and our present & upcoming generation is and will be a digital generation. Before we step onto the discussion regarding the scope of digital marketing in India, we need to understand the basics of digital marketing, how it evolved, and the statistics!
Digital marketing is a marketing strategy to promote your products or services online. In the past decade, we have seen tremendous growth in the number of internet users. So in simple terms, digital marketing is a strategy to create visibility of your products or services to internet users.
We have seen a shift in marketing in every era. For example, when radio stations started, companies created marketing campaigns that ran on the radio. The next big invention was television. Not only then, but now also there is a huge scope of advertising on television. The next big thing was the internet, and you have seen several companies shifting their priority marketing on platforms like social media. Earlier, people used to call it internet marketing, but soon we started saying it as Digital marketing.
Before we understand the scope of digital marketing in the future, we must first learn some statistics about digital marketing.
Digital Marketing Statistics
Increase in the number of internet users
As per a report by Statista, in October 2020, 59% of the world population was using the internet. The total percentage of users using the internet was just 1% in 1995. You can see a tremendous increase in the number of users.
The latest report of Google suggested that India has the potential to increase the e-commerce business and reach up to $100 billion. With an increase in internet users and awareness about app usage, we Indians have a huge potential to grow the e-commerce market.
Increase in the number of unique mobile users
We all are addicted/attached to our mobile devices and are dependent on mobile devices for all our activities. As per one report, there are 4.14 billion unique mobile phone users in the world. The smartphones are capable of connecting these users to the internet, enabling them to connect with their customers to promote their business at any time anywhere.
Targeting the audience
Earlier, it was not so easy to target a specific audience to promote your products and services. With the emergence of social media, it is now possible to target your marketing campaigns with respect to the customer’s age, sex, location, etc. In fact, there are advanced level targeting capabilities now available on social media platforms.
What are digital marketing career opportunities for professionals?
Till now, you might have got the hint that digital marketing is an ever-growing industry. More and more professionals are shifting their focus to the digital field. We have listed some of the opportunities available for all the digital marketing enthusiasts in India.
Junior-Level Professionals :
1) Digital Marketing Intern
2) Digital Marketing Executive
3) SEO Executive
4) Link Building Specialist
5) Social Media Specialist
6) Google Ads Specialist
7) Email Marketing Specialist
8) Web Analyst
9) Content Writing Executive
10) Copy Writer
Mid & Senior Level Professionals :
1) Digital Marketing Manager
2) Social Media Manager
3) Digital Marketing Strategist
4) Digital Marketing Head
5) Paid Advertising Manager
6) Digital Branding Head
7) Brand Manager
Salaries Drawn by Digital Marketing Professionals in India :
In India, the average salary of a digital marketing professional is 4 lakhs per annum. A junior level professional earns between 1 lakh to 3 lakhs. A mid-level professional earns between 3 lakhs to 6 lakhs. And senior-level professionals may earn above 6 lakhs depending on the experience and skills. The companies give a hike of 25% to 75% depending on the skill-sets.
Let us now pen down the scope of digital marketing in 2021.
Digital Marketing Career Scope in India
There are several job-level, freelancing, and business opportunities if you have selected digital marketing as your field of specialization. We have listed a few of them below.
1. Work in a digital agency
A lot of businesses are shifting their focus on digital marketing, especially in the present pandemic situation. Digital marketing agencies in India have shown good growth in the past year. They have been hiring throughout the pandemic situation when other industries were laying off.
In 2021, being a year where we might get a vaccine for Covid-19, and having known that many industries are shifting their marketing capital for online promotion, it will be easier for a digital marketing professional to get a good salaried job in a digital agency.
2. Become a freelance digital marketer
Not all businesses can afford a digital agency for their digital promotions. In such a situation, freelancers have a great scope of pitching and getting freelancing projects. Though you would have to build your customer base, you have a great scope in the future.
3. Become a professional blogger
Depending on the niche you are interested in, you can select a domain/topic in which you can create your blogging page. Bloggers earn from advertising and affiliate marketing. Most of the bloggers earn $100 to $1000 per month.
4. Start your digital marketing agency
Once you have worked for a while as a freelancer or blogger and have created a customer base, you can switch to own your digital marketing agency. You can build marketing strategies for your client, depending on their requirements.
5. Become a known YouTuber
We have seen a lot of new YouTube pages and YouTubers growing their businesses in the past year. You can create your audience, depending on the niche you select. You can create videos and start posting. Remember, it takes some time to grow your business on YouTube and start earning.
6. Become a digital marketing trainer
If you are good in your written and verbal communication and passionate about spreading your knowledge across mass, becoming a digital marketing trainer is a nice option for you in 2021. To become a quality trainer, you must have in-depth knowledge of every concept based on your niche. You can first get used to all the concepts by getting trained first, and then start training others. There are several online academies for Digital marketing training in India. You can select one of your choice.
We do not recommend students/untrained professionals to become a trainer.
A question may arise in your mind that what could be the situation after Covid-19.
Scope of Digital Marketing after Covid-19 ends
There is a dramatic change in the approach of the companies. Like we saw everyone working from home, many companies started investing their money in internet marketing. Considering this situation, we can say that there will be a lot of demand for digital marketers once the Covid-19 ends.
We hope that we covered every aspect of the scope of Digital Marketing in India 2021. Do connect with us if you still have any questions.