The smaller they are,
the easier it (can be) to search for them.
Come on, everyone knows what SEO is. Right?
It’s okay even if you didn’t. To put it simply, SEO, or Search Engine Optimisation, is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
That’s the textbook definition. How does this help a business, especially a SMALL business, you might ask?
Well, we’re glad you asked.
Here are the Benefits of SEO for small business
1 . Helps find new customers
We can hear you exclaim in your head – how?!
Most small businesses these days have a website. Now, while SEO is primarily all about improving website rankings in the search engine result pages (SERPs), businesses need better rankings in order to get more traffic, in order to attain new customers.
Simple math = better rankings means more visits to the site. More potential customers
2 . Catch customers as they’re searching
Okay, maybe you can’t rely on finding new customers ALL the time. But what about those customers who are in the discovery phase? Who’ve just come to Google, searching harmlessly for something that they need…
That’s the perfect time to pitch your product/service to them. They could be searching for you – but you need SEO to rank high enough on Google, so that they can find you.
3 . Target the RIGHT customers
If your SEO is done right, then you should be attracting more relevant traffic to your site.
This means you will be targeting terms with the right search intent behind them – meaning the people searching these terms will have the intent of looking for a service or product like yours. So they are more likely to convert than those searching for less relevant terms.
4 . Better conversion rates
Again, simple math. If you have more customers visiting your website, there’s more chances of converting a visit into a sale.
If people coming to your site are genuinely interested in what you have to offer (as they should be due to the fact they were actively searching for something relevant) then they are more likely to convert than a more generic audience.
5 . Get more people aware of your brand
In two words – brand awareness. The more people search about you, the more they buy from you, the more likely they’re to recommend your product/service to their friends and family. Voila! Your brand awareness score increases.
What’s the starting point, again? Search Engine Optimisation.
6 . Cost-effective
Okay, let’s get one thing straight – in terms of budget, a small business might never be able to reach the heights of an established giant. Their marketing plans will dazzle and be snazzy. But what your businesses’ marketing plan can be is – cost-effective. Especially using SEO.
SEO often has a very high ROI – as the ceiling for returns is endless if you get the right traffic, and once your website is ranking well you aren’t actively spending money on paid marketing campaigns. You need to keep maintaining your SEO, but you aren’t paying for ad space.
7 . Works effectively even during Covid-19
Covid-19 has sent a few shockwaves through the business world undoubtedly, especially for small businesses, but there has been no better time to step up your brand’s visibility than now. Spends on traditional advertising methods have reduced drastically, but more people are online and searching online than ever before. A well-placed SEO strategy could just be the boost your business needs!
So, we hope you’ve understood the benefits of SEO & why SEO is so important for businesses, especially small businesses. And we look forward to a brighter, happier time for businesses in the new normal – yes, we’re literally ‘searching’ for happiness, as it were.