Hey, how’s Snapchat doing?
In the glut of updates and news surrounding Instagram these past few years, especially with its story feature and the updates to it, a lot of us have almost forgotten the platform that began it all.
A lot of people had sounded the death knell for Snapchat once Instagram rolled out its stories feature. Turns out, Snapchat is still used by 218 million users the world over (January 2020 numbers, as per hootsuite.com). And, they even posted a new record for quarterly revenue during the first quarter of the year – US$ 390 million.
Surprised? Not really. They’ve still managed to appeal to the younger demographic, and in a world where fleeting moments (sorry, Twitter) hold more value than ‘forever’ stories, Snapchat is still extremely relevant.
Even for businesses.
Hold your horses – we don’t mean EVERY business. In this Ultimate Guide to Snapchat Marketing, there are guidelines you can look at if you want your brand to dive into Snapchat marketing. It’s as follows:
1)Understand the audience on Snapchat
You want to connect with people under the age of 34? Try Snapchat. According to hootsuite.com, 82% of the Snapchat user base is 34 years or younger. And it’s a unique audience – over a third of Snapchat’s users can’t be found on Instagram. But they do spend at least 30 minutes on Snapchat, every single day.
2)Get them to interact with your brand
‘Snapchatters’, as they like to be called, are 60% more likely to make an impulse purchase on the platform.
Because Snapchat isn’t a place where you just post stories that disappear, you can also discover new businesses – thanks to the ‘Discover’ tab at the bottom right of the screen. And here’s the clincher – users are spending 35% more time in the Discover section. So IF your brand is fit for Snapchat, dive right in – there’s a captive audience waiting for you.
3)Show your brand’s playful side
This app was designed to be casual and fun. It’s about being authentic, not picture-perfect. Snapchat even calls itself the app for #RealFriends.
Many of the features you’ll use are about being light-hearted, creative, and even a little cheeky. For example, Snapchat recently launched new ways for users and brands to express themselves, like with cameos and 3D snaps.
4)Remember to cross-promote
Another thing to note about Snapchat marketing is that organic reach is extremely limited.
The only way to land on the Discover page is by purchasing ads. And further, there is no “recommended accounts” area that takes brands into account.
Instead, you’ll need to get Snapchat followers by promoting your Snapchat presence elsewhere. Through your unique ‘Snap Code’.
These are just guidelines to use Snapchat marketing for business. Of course, you know what’s best for your brand, but if you can make optimal use of Snapchat for business, it could turn out to be a lucrative platform.