Blogs

Lockdown? Digital marketing is up. It is official. A Google report has said that more and more people are turning to digital because of the extended lockdown. The Indian consumer especially feels the need to be ‘always on’ while at home, and this has had a major impact in the way brands think up marketing […]

Let’s get back to school… online! It doesn’t matter whether you’re a school student, whose school is now shut because of the situation. You could even be a mid-management level executive, looking for that online class to boost your CV, which could take you to the top. Either way, there is a new normal that […]

Got a business to promote? Get it on Instagram. Instagram. Where over half the world is younger than 34 years old. And spend almost an hour every day. Where better to find a captive audience to listen to your product pitch, right? And here’s the clincher – 80% of the audience makes PURCHASE decisions on […]

Introduction to Instagram Reels. With the ban on Chinese apps coming into full force, creators have been looking for ways and means to reach out to their audiences. While there are a lot of local options, Facebook and Instagram finally decided to do something about it – they rolled out Instagram Reels, a new way […]

Do these names sound familiar? Judging by their subscriber numbers, they should be household names.

Ever wondered why Instagram is all the rage these days?