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Linkedin Introduces Stories and a Redesign

October 21, 2020
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LinkedIn has changed and so has the Story of job search

LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.

Now at 706 million members worldwide, LinkedIn has seen a 50% increase in content shared year-over-year.

With new signups and engagement growing at unprecedented rates, LinkedIn update is rolling out a new look and a new experience to help foster human connections.

This is what’s changed:

1 )Where has all the blue gone?


The first thing you’ll notice is a whiter layout, without too much of the old, trademark LinkedIn blue. There’s more focus on human connection. It’s a clear evolution of the LinkedIn brand to its members and products. 

Now, LinkedIn has a warmer feel that’s deigned to representing the diversity, inclusivity, and welcoming nature of its community.

It’s simple, modern, and intuitively structured for easier navigation and discovery.

Linkedin introduces new design

2 )Searching has become far easier


With the new design for LinkedIn, its search experience is being completely relaunched and streamlined. Search will now cover ALL aspects of LinkedIn – what does this mean? Users can search for more than just connections and jobs. 

They can search groups, events and any other type of content that’s relevant to them. With a 50% increase in content creation over the past year, LinkedIn members are posting more status updates, articles, and videos.

Now it can all be found with one streamlined search experience.

Linkedin launches Linkedin stories

3 )The BIG story – LinkedIn Stories


Facebook, Instagram, Twitter (Fleets) – every social media platform has a ‘stories’ format. The professional ‘social’ network couldn’t be left far behind, right? LinkedIn Stories, which has been in testing since February, is now launching in the US and Canada with a global rollout to come in the following weeks.

Stories allow LinkedIn members to share professional moments in a more humanised and light-hearted manner. And it’s slightly different from a regular Instagram or Snapchat story, because they’re integrating these unique tools to spark conversation:

Question of the Day: LinkedIn will pose a question of the day to all users which they can respond to with a story.

Localized Stickers: In each region, LinkedIn will have unique stickers that users can add to their stories. Apart from these features, LinkedIn stories are nearly identical to stories on other platforms.

4 )LinkedIn Messaging has changed, too


The amount of private messages sent between LinkedIn members has more than quadrupled over the past five years.

To continue the momentum, LinkedIn is introducing a variety of new messaging features:

Manage in Bulk: Select multiple messages to archive, delete, or mark as read.

Edit/Delete: Edit or delete a message after it has been sent.

Emoji Reactions: Quickly react to messages with an emoji.

Video Meeting: Switch the conversation from chat to face-to-face using Microsoft Teams, BlueJeans, or Zoom.

Linkedin New Update 2020


So, how are these linkedin update changes going to affect your life? One thing’s for sure – even people who were used to the old LinkedIn layout will eventually come around and embrace this beautiful redesign. 

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