Linkedin Introduces Stories and a Redesign

LinkedIn has changed and so has the Story of job search

LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.

Now at 706 million members worldwide, LinkedIn has seen a 50% increase in content shared year-over-year.

With new signups and engagement growing at unprecedented rates, LinkedIn update is rolling out a new look and a new experience to help foster human connections.

This is what’s changed:

1 )Where has all the blue gone?

The first thing you’ll notice is a whiter layout, without too much of the old, trademark LinkedIn blue. There’s more focus on human connection. It’s a clear evolution of the LinkedIn brand to its members and products. 

Now, LinkedIn has a warmer feel that’s deigned to representing the diversity, inclusivity, and welcoming nature of its community.

It’s simple, modern, and intuitively structured for easier navigation and discovery.

2 )Searching has become far easier

With the new design for LinkedIn, its search experience is being completely relaunched and streamlined. Search will now cover ALL aspects of LinkedIn – what does this mean? Users can search for more than just connections and jobs. 

They can search groups, events and any other type of content that’s relevant to them. With a 50% increase in content creation over the past year, LinkedIn members are posting more status updates, articles, and videos.

Now it can all be found with one streamlined search experience.

3 )The BIG story – LinkedIn Stories

Facebook, Instagram, Twitter (Fleets) – every social media platform has a ‘stories’ format. The professional ‘social’ network couldn’t be left far behind, right? LinkedIn Stories, which has been in testing since February, is now launching in the US and Canada with a global rollout to come in the following weeks.

Stories allow LinkedIn members to share professional moments in a more humanised and light-hearted manner. And it’s slightly different from a regular Instagram or Snapchat story, because they’re integrating these unique tools to spark conversation:

Question of the Day: LinkedIn will pose a question of the day to all users which they can respond to with a story.

Localized Stickers: In each region, LinkedIn will have unique stickers that users can add to their stories. Apart from these features, LinkedIn stories are nearly identical to stories on other platforms.

4 )LinkedIn Messaging has changed, too

The amount of private messages sent between LinkedIn members has more than quadrupled over the past five years.

To continue the momentum, LinkedIn is introducing a variety of new messaging features:

Manage in Bulk: Select multiple messages to archive, delete, or mark as read.

Edit/Delete: Edit or delete a message after it has been sent.

Emoji Reactions: Quickly react to messages with an emoji.

Video Meeting: Switch the conversation from chat to face-to-face using Microsoft Teams, BlueJeans, or Zoom.

So, how are these linkedin update changes going to affect your life? One thing’s for sure – even people who were used to the old LinkedIn layout will eventually come around and embrace this beautiful redesign.