You need links to build your business.
More specifically, backlinks.
We don’t mean the regular networking that you do to help your business grow.
If your business has a website, it is almost imperative that you create quality backlinks, so it can rank high on Google Search. With this, potential customers can find you easily.
What is a backlink?
Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.
Why is it important?
It contributes to improving your backlink profile – its strength, relevance and diversity. It is considered to be an unspoken ‘recommendation’ for your product or service.
For Search Engines (like Google), backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity-focussed and more about the quality of sites from which the links are coming.
How can you create quality backlinks for your website?
1) Publish relevant, high quality content
As an old advertising adage goes, “Good advertising makes a bad product fail faster.” It’s the same with backlinks. You could have all the backlinks in the world but if your content fails to match up to the promise, you will be dropped like a sack of hot potatoes. So the first step is to create relevant, quality content that helps other sites determine whether they want to link back to you.
2) ‘Guest’ posting
You could also contribute some free content to another site or blog post in exchange for a link back to your own site.
Guest blogging has long been a popular link building technique since it’s a win-win for both sites: One gets free content to share with their audience, while the other earns a high-quality link. Some sites have taken advantage of this method by posting poorly-written content to earn links to their site. For which even Google has issued warnings. But high-quality, relevant guest posts are different from the mass-produced, low-value posts that were a staple of many SEO strategies a few years ago.
When done right, with a focus on providing helpful, high-quality content, guest posts can still be an effective link building tool.
3) Broken link building
404 page not found. That’s what you’d usually find on a broken link. Did you know that reporting these links to the webmaster is also a great way to get quality backlinks to your website? If you didn’t, well, now you do! This strategy involves finding broken links on other websites, identifying the content they originally referred to, and then offering the site the chance to replace their broken link with a valid link to relevant content – YOUR site’s content.
4) Skyscraper content
It’s a way of taking your content to newer heights – quite literally. It basically means finding great pieces of content that already exists on your website, and making it even greater – by using actual facts, more words (always helps with the SEO ranking) and not by adding pictures just to make it look pretty. See the content you want to convert into a skyscraper, and ask yourself these basic questions:
(1) What question is always unanswered? (2) Is there anything that’s hard to follow? (3) Is the target audience getting served adequately?
Keep shooting for the skies for quality. It’s one of the best ways to get good backlinks. These are some of the best ways you can get quality backlinks for your website. And once you do, you won’t need to look back.